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College Initiates Fundraising Award
Dorothy Witte, Vice President Susan Kern and Dean Olson
From left, Dorothy Witte,
Vice President Susan Kern,
and Dean Gary Olson
This week the College initiated the CAS Departmental Fundraising Award, an annual award of $1,000 to the department that conducts the best overall fundraising effort each year. The award was created as a partnership between the College and University Advancement. Dean Olson was seeking a way to get departments more involved in fundraising, and Dr. Susan Kern, Vice President for University Advancement, was willing to fund the award as an incentive. "In an age when state support of higher education is plummeting, we desperately need the assistance of private donors—friends who are sympathetic to our mission and who are willing and able to support our work,” said Dean Olson. The purpose of the award is to generate enthusiasm and reward initiative in fundraising at the departmental level as the College works to improve external outreach and decrease its dependence on state funding.  “I am grateful to Vice President Kern for this vote of confidence in our College," said Olson.

At a recent CAS Council of Chairs meeting, the department chairs approved guidelines for this new award. Departmental fundraising efforts will be evaluated by examining the percentage increase of cash gifts, multi-year pledges, gifts-in-kind, and deferred gifts in the current fiscal year as compared to the departmental average over the last three fiscal years.  Departments will also be evaluated qualitatively in terms of their overall fundraising effort, which includes identifying and articulating funding priorities and engaging in cultivation and stewardship activities.   

Departments that excel in fundraising reap great benefits. Take, for example, the efforts of those in the Departments of History and Geography-Geology who recently worked in collaboration with the Development Office to secure a gift of $200,000 for student scholarships. A 1949 alum created the bequest to leave a legacy for students studying in the same areas he felt so connected to while a student at Illinois State Normal University. Gifts such as these rarely come to fruition without hard work at the departmental level in collaboration with the College Office and the Development Office. With the creation of the annual departmental fundraising award, the College hopes to encourage all departments to make fundraising a high priority.   

According to the College's Development Officer, Dorothy Witte, "Most large gifts from alumni are intended as a means of ‘giving back’ to the institution. These benefactors have very positive recollections of their college experience, usually involving one or more faculty who ‘made a difference’ in their life.” According to Witte, departments that make a concerted effort to be familiar with their alumni base and provide opportunities for involvement and recognition are creating a base of major donor prospects: “Building relationships is the ‘key’ to success in fundraising.”  Witte played an integral role in developing the criteria for the new award.



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